Social media influencers must explicitly label paid posts as advertising, top German court rules
Social media influencers who receive money from companies to promote products must clearly label such posts as advertisements, a top German court ruled on Thursday.
In this way, influencers will need to be clear when they are telling you the truth or just counting the money coming to their pockets!
Instagram last year reached a deal with Britain’s Competition and Markets Authority (CMA) to crack down on hidden advertising by influencers on its photo and video platform.
We all welcome the initiative. Let's hope it lasts and spreads to other countries.
Social media influencers who receive money from companies to promote products must clearly label such posts as advertisements, a top German court ruled on Thursday.
In this way, influencers will need to be clear when they are telling you the truth or just counting the money coming to their pockets!
Instagram last year reached a deal with Britain’s Competition and Markets Authority (CMA) to crack down on hidden advertising by influencers on its photo and video platform.
We all welcome the initiative. Let's hope it lasts and spreads to other countries.